Client’s Social Media Needs: Client had content library, but needed assistance in social media platform engagement, planning insightful posts, keeping up-to-date with reels, and creating an event hype strategy. Client wanted to improve branding and to reach a younger and relevant audience.

Client’s Growth

August-September 2022

Reached +711% more accounts that weren't following BDC compared to last month.
Increased content interactions by +1,138%
Increased reels interactions by +21,550%
Increased impressions by over 50%
Reels and posts with collabs naturally do better and reach a wider audience.
Posts are reaching new audiences and engaging them.

September-October 2022

Best Damn Cookies has reached 10k accounts with purely organic content! (+14.5% increase)
Engagement on posts is up by +11.1%
Impressions are up by +40.3% with profile visits going up by +36.1%, website taps +46.9%, and business
address taps +66.6%
Reels interactions are up by +73.9%
Reels are doing the best with reach but carousel posts are winning in engagement.

As a creative director,

I oversaw the overall tone, packaging, and outlook of the brand. To familiarize myself with the brand, I worked as their social media manager and content creator for three months. My responsibilities included content planning for five days a week and delivering one to two posts per day on Instagram. I also engaged proactively and reactively on social media and managed the brand's reputation on Instagram.
Developed a line of merchandise featuring Best Damn Cookies for Chase Bank’s EEEEEatsCon 2022
Recruited and managed a marketing team. Oversaw development and creative brand strategy, resulting in a 1,000% increase in Instagram interaction rate and a 21,000% increase in Reels alone
Increased Instagram impressions by 53.7% within the first month. Maintained a steady increase in Instagram impressions of 40% and business taps of 60%
Proposed creative concepts, design visuals and copy, and developed strategies for effective distribution and promotion