The Boiis Co is a Filipino mochi bakery known for their Mochi Filled Cookies, or "Mooks." They collaborate with various businesses and have been featured on Eater NYC, NBC News, Timeout NY, Grubstreet, and more.

As the creative director and marketing director, I was responsible for managing the branding, tone, and marketing department. I created a marketing team and developed brand guidelines and packaging. I managed 100 popups in 2022, resulting in a 110% increase in revenue. I optimized social media platforms with monthly impressions reaching 20-35k accounts and implemented creative strategies leading to an organic growth of 10k Instagram followers in 3 years. I also handled outreach and PR for influencers and feature opportunities and directly managed two employees. Lastly, I designed the setup of all popup events to ensure they were on-brand and the customer flow was efficient.